In keeping with the title of “insanely easy” I want to keep this information short and sweet. And not overwhelm you with too much all at once. If you like what you see here, be sure to read Part 2.
Now let’s get to it.
There’s one goal every business has in common: to make a profit. A Pilates studio is no different. After all, money keeps the business afloat, pays the bills, allows you to take home a paycheck, and most importantly allows you to keep doing what you love — teaching Pilates.
Whether you own a studio or work for one, it’s critical you do what you can to increase your class numbers.
BEGIN WITH A GOAL
A starting goal would be to try to fill at least 65% of available class spots. Finding your ideal utilization rate is important for setting growth goals and managing budgets. Some days and weeks there will be a higher attendance rate, others lower. However, a good place to start is with 65% of the entire studio’s available spots utilized. The 65% average utilized might not work for your studio so it’s important to figure out what will work for your business (or ask your manager). Read More
Ah yes, the magical unicorn stands as a fabulous yet distant symbol of our modern obsession with a magic pill that will “fix” you. The lore around unicorns stretches way back to the ancient Greeks. Nowadays we see it everywhere with double rainbows coming out of its eyeballs. If you find your magical unicorn and possess the mystical candy canes, its special healing powers will heal its rider.
We all want our unicorn to fix our aches and pains. But the problem is, where do you find a unicorn?
My suggestion is to instead, look for a narwhal. Unlike unicorns (and Santa, sorry kids), narwhals really do exist — in the Arctic waters around Greenland, Canada, and Russia to be exact. Narwhals aren’t lacking in legend or lore, and have been called the unicorns of the sea. Narwhals are symbols of imagination, deeper awareness, freedom, discovery, and beauty.
I believe great Pilates teachers share some of these characteristics with the sea-unicorn and the best part is they may be working in a Pilates studio in your very own city.
A good Pilates teacher can offer the promise of a better life. A better life without pain, tension, and with all the good stuff you want to do like sit, stand, pick up your child, run, golf, dance. Whatever it is you want to do, no matter the point you are on your life path, Pilates sees where you are and can take you where you want to be. Read More
I’m flying to New York City to spend a few days with my mom. I’m pretty excited to spend a few days just wandering and enjoying her company. Well I’m there my mom and I are taking a session from Anula Maiberg at Sixth Street Pilates in the East Village Manhattan. Yeah, Pilates!
Before I head off I wanted to share a quick video about asking questions. Good communication is the foundation for any successful relationship. When teaching, it’s important to recognize your clients nonverbal communication—facial expressions, gestures, eye contact, and body language. It’s really common as a new teacher to miss these nonverbal signs that signal that the client is not getting what they need. Perhaps they are bored or not being challenged enough. You’re trying so hard to get the exercise cues out, give good corrections, and remember the exercises planned for the workout that the “conversation” your client is sharing with you gets lost. To help avoid this, I suggest asking good questions of your class and checking in along the way. Asking good questions will immediately make your teaching more responsive. Read More
Lessons Learned From Stepping Out of My Comfort Zone (& Why You Should Take Your Pilates Certification Exam)
I just returned from a week of learning and testing at the STOTT PILATES® headquarters in Toronto, Canada. I was being tested on my knowledge of the Cadillac, Chair, and Barrels in order to increase my Instructor Trainer credential to include teaching instructors on these apparatus. It was a ton of work to prepare both physically and mentally, but now that it’s all said and done, I gained so much from the process.
When I push myself to complete a challenge I step outside of my comfort zone. I have to be comfortable with being uncomfortable, with being judged, or with possible failure. Fear of the unknown is really powerful and can make anyone consider giving up on their dreams. But I swear that every time I’ve poured my blood, sweat, and tears into my dreams, just like Bruce Springsteen, I come out a winner…“Talk about a dream, try to make it real, wake up in the night, the fears so real…badlands you got live it everyday…”
Every system of Pilates instructor certification is different. But for those of you who choose a method like STOTT PILATES® that requires you to complete a practical and written examination, it isn’t uncommon for trained instructors to never take their exam. About 30% of the trained STOTT PILATES® instructors take their exams. I’m sure there are many reasons for this. But if one of the biggest reasons (usually the one that creates lots of excuses) is fear, then I want to help you! Read More
Nancy Hodari, founder of Equilibrium Studio in Bloomfield Hills, Michigan, has been an inspiring entrepreneur since I met her in 2000. I had registered for my Pilates certification courses and came to her looking for a studio internship. Immediately, I knew she was extremely smart and knowledgeable about business, a dedicated and clear leader, and a dynamic force in the world I wanted so much to be part of.
Fast forward 12 years. Over the past few summers I’ve traveled back to Michigan to guest teach STOTT PILATES workshops. Nancy is still an inspiration. It’s amazing to see how her studio has evolved over the last 15 years! I recently sat down with her to ask her a few questions about studio ownership and the challenges of being an entrepreneur. Read More