HOW CRITICISM CAN MAKE YOU GROW (WHY I BELIEVE FUTURE GREAT PILATES TEACHERS SHOULD AGGRESSIVELY SEEK IT OUT)
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Estimated reading time 5:00 minutes
Ignorance. We all have it. And I’m going to tell you how you can overcome your own ignorance, not only by learning to deal with criticism, but by hungrily seeking it out. And not just in your first year or two of your teaching career — for your entire career.
Boom. That’s a mic drop kind of statement.
So, let me say it again: I’m encouraging you to seek out opportunities to be evaluated and re-evaluated as a Pilates instructor, no matter how long you have been teaching.
To shed some light on this subject, let’s talk about ignorance.
Ignorance is the opposite of competence. Ignorance is being uninformed or lacking knowledge. The kind of ignorance I’m talking about is well intentioned, not deliberate or willful.
This week, I had the pleasure to be introduced to something called the Dunning–Kruger effect (it was in reference to the current American presidential race). The Dunning–Kruger effect demonstrates that unskilled individuals are nevertheless prone to overestimation of their superiority. Dunning and Kruger attributed this phenomenon to an inability of the unskilled to evaluate their own ability accurately.
And what’s really fascinating about their research is that it suggests that highly skilled people tend to underestimate their competence. So the effect results in delusional thinking on both sides.
What’s scary about this is that at any time you really don’t know if you’re the highly skilled or the unskilled. Yikes! Read More
For as long as I can remember, I have been working on becoming a better Pilates instructor. But I have to level with you. Lately I’ve been in a funk. Heavy with doubt and uncertainty about my chosen field. Why?
With all the competition in the San Francisco Bay Area fitness industry it has felt like I’ve had to move faster and faster just to not get left behind. I can’t think of a better way to describe this feeling than by referencing Indiana Jones & the Raiders Of The Lost Ark. Jones snatches the gold treasure, replacing it with a bag of sand. He thinks for a minute that he’s successful and then the ceiling starts to collapse around him. He runs faster and faster and the boulders behind him are bigger and bigger.
The fitness trend is nothing new: don’t work out more, workout more intensely and it doesn’t matter if you’re doing it right, just do it. But, this time around this trend is different. Why is it different? Because this fitness trend now has all the backing of big companies which have big money and technology. The result?
High level Pilates instructors are being treated as commodities.
Fit4Real is a resource for inspiring and seasoned Pilates pros to learn skills and strategies for building a more successful Pilates career. I’ve been studying Pilates for over two decades. And I absolutely love helping teachers and entrepreneurs reach their potential.
So, in a recent post “9 Insanely Easy Ways to Increase Your Pilates Class Attendance” we looked at how you could increase the attendance in your Pilates classes without much time and in ways that you could repeat for every single class. Now, let’s look at how your manager or mentor may be able to help you.
6 | TAKE A LONG, HONEST LOOK
I truly believe that when someone really enjoys your class, typically they commit with their wallet.
In my experience, if someone loves a class they commit by purchasing a package or signing up for the next week. No need for a big sales pitch. All you have to do is make it easy for them to purchase and signup (i.e. tip #5). If they’re on the fence at all about the class, they do not purchase additional classes on the spot. And once they have walked out the door they may never try again. Read More
In keeping with the title of “insanely easy” I want to keep this information short and sweet. And not overwhelm you with too much all at once. If you like what you see here, be sure to read Part 2.
Now let’s get to it.
There’s one goal every business has in common: to make a profit. A Pilates studio is no different. After all, money keeps the business afloat, pays the bills, allows you to take home a paycheck, and most importantly allows you to keep doing what you love — teaching Pilates.
Whether you own a studio or work for one, it’s critical you do what you can to increase your class numbers.
BEGIN WITH A GOAL
A starting goal would be to try to fill at least 65% of available class spots. Finding your ideal utilization rate is important for setting growth goals and managing budgets. Some days and weeks there will be a higher attendance rate, others lower. However, a good place to start is with 65% of the entire studio’s available spots utilized. The 65% average utilized might not work for your studio so it’s important to figure out what will work for your business (or ask your manager). Read More